What Is The Future of Content Marketing? We Ask The Experts.

Content marketing has been the buzzword du jour of the past five years in marketing circles, and it’s hard to blame CMOs or Marketing Managers for focusing on it when 84 percent of consumers expect brands to regularly create content that entertains, tells stories and provides solutions, according to research by the Havas Group. But […]

Continue Reading

Competing for Fewer Students, How Can Universities Better Communicate Value?

For years, institutions of higher education haven’t had to work too hard to meet enrollment goals; the students were just always there. But with declining birth rates, a student debt crisis in the trillions and a plethora of free online learning resources, universities are competing for fewer overall students.  Companies like Apple and Netflix are […]

Continue Reading

Three Things That Make Content Marketing a Powerful Tool

A robust content campaign can help brands connect with audiences and build organic brand awareness. But content marketing is so in demand not only because it can create trust with audiences, but specifically because it leads to results and conversions. In fact, according to Demand Metric, content marketing generates three times as many leads as […]

Continue Reading